Rohit Prabhakar, the Adaptive Pioneer Who Changes the Game By Creating Unmatched Teams 


A leader who builds their team with professional skills and practicality is able to create the change they desire. You understand that people are what build businesses. Therefore, it’s important to keep your team together through any ups and downs in order to create stronger bonds that will be able face all challenges. Marketing is constantly changing, and it’s a challenge for leaders in the field to be innovative, change-oriented, and exceed their capabilities. It is becoming more difficult to meet the demands of the market. To make significant changes, leaders must have broadened perspectives to see the opportunities and redefine the roles of marketing to address them. 

This adaptive nature demanded by adaptability was a great advantage. Rohit PrabhakarHe is a constant adaptor, learning everything new every time. His professional career began as a software engineer. He later moved to sales, then marketing and gained knowledge in different areas. He made these career changes and moved to America. It was difficult because he needed to adjust to a new culture. His previous experiences in India’s corporate culture were not the same. 

Rohit later applied his digital marketing expertise for a decade, leading global teams that delivered revolutionary digital solutions to clients of large corporations like McKesson and Thomson Reuters. He then landed in his current role as Chief Digital Officer. Chef The Future of Growth OfficerAt EQ Holdings. 

The Right Place at Right Time 

Early in his career, Rohit often came across unhappy clients who didn’t receive what they sought due to mistranslations during the projects. These issues were resolved by Rohit, who listened to and understood the clients’ needs. His team saw the value in him communicating and translating what was needed. This resulted in improved results every time. 

Rohit says that the time he spent as a sales representative was his best experience. It allowed him to get direct feedback from customers and became customer-centric. The world of marketing was his next step. He could combine both digital and tech skills with sales training. As technology began to play a major role in marketing, he found his niche. His knowledge helped him execute many strategies, making him one of the most respected leaders in artificial intelligence, marketing data and marketing technology. Rohit was a marketing professional who understood multiple factors that allowed him to have a positive impact on marketing agencies around the world. 

Sustainable Growth 

EQ Holdings is a private company that acts as a holding company for the acquisition, investment in, and building of meaningful businesses with management. This can be done over an indefinite period. Rohit mentions: “Our philosophy is we are looking for businesses that we can take to the next level using the power of digital and great customer experiences. EQ Holdings is an ESOP company where all employees are the owners.” 

Rohit is focused on increasing sales and demand, improving customer service, operational effectiveness, process improvements as well as reinventing business models. He also helps to enable digital talent/culture in digital transformation programs. Rohit aims to make customers happy and to empower employees to innovate and disrupt wherever they can. He said, “I’m responsible for the digital and improving the overall revenue growth of those companies. My areas of expertise include marketing, sales, customer experiences, and customer services. I am able to use data, analytics, technology and exceptional CX to enhance these areas. Unlocking Business Growth with Digital transformation is my core responsibility.” 

Courageous Efforts 

Rohit’s ability to inspire trust and foster a sense of community, while also focusing on the growth of each individual member is what makes him a beloved leader. He understands the importance of a team that can create a massive impact on the company’s top and bottom line. He shared his experiences by saying that he created or nurtured world-class employees in all the organizations he was a part of. 

Rohit strongly believes that it is crucial to find and train the right people who can bring value to your company. Rohit worked closely with executives to create teams that allowed for innovation and disrupted the industry landscape through DevOps, Agile, Data-driven Marketing, and agile. He asserts, “Things that any successful startup feels proud about do, my teams have enabled that in large organizations. When I first started at the company, customer obsession wasn’t a buzzword. During my tenure, I have enabled customer obsession across several organizations through data-driven decision making instead of leading with executive opinions.” 

Rohit understands that Data is at the center of all decisions. One can have a winning mix in many aspects of business including sales, customer service, and marketing. 

Rohit also made it a point to enhance customer experience. Rohit measured the customer experience using things such as net promoter scores, CSAT and task completion rate. His strategies have helped increase revenue growth by enhancing customer experiences. His team was able to increase e-commerce sales by 360% at his company, and generate almost $1 billion in revenue for another Fortune 500 firm. His operational perspective is also noted. “We improved return on ad spends (ROAS). While we had a large amount of paid media spending, our investments were not yielding even 1:5 returns. A small group of AdTech experts was hired under a leader who is a skilled leader. They were supported by data-driven decision making in real time. This led to an increase in ROAS of less than 1:1 and up to 1:2.5 within a short period of time. I don’t think there is any agency that you can hire, that even they can do it in one year, but we did it with our in-house paid media team.” 

Rohit, a thought leader understands how important it is to create a great team. This involves not worrying about failure but learning quickly from mistakes and applying the lessons learned to help you succeed. 

Potential turning point 

Rohit believes that marketing technology will see a maturer return on investment. Companies currently waste 60-70 percent of their investment in marketing technologies. Therefore, it could prove beneficial to focus on improving outcomes using ROI. Rohit predicts that more companies will combine ecommerce with marketing technology in order to provide better customer experience and support business growth. 

Here are the lies 

Rohit hopes to be able to enhance customer experience, enabling growth of the business by digitally transforming sales, marketing and customer services. He wants to improve the top-line growth of the organization’s revenue and profits. He said, “I’m passionate about marketing, and I would like to continue enabling different organizations. I don’t care about the title until I am doing what I’m passionate about.” 

Bestow Excellence 

Rohit received this advice very early in his professional journey, and he would like to pass it to the upcoming leaders – Do not be afraid of making mistakes and failing! Get to the point quickly learn from your mistakes, pivot don’t repeat those mistakes again.

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