Replicate Techniques Inc: Creating Significant Connections Between Manufacturers and Folks


Modernization has introduced transformative modifications within the advertising and promoting area. With the assistance of digital signage, corporations can obtain way more in considerably much less time. Replicate Techniques Inc is a digital signage firm that helps customers create and handle digital experiences that hold individuals engaged and returning for extra.

Demonstrating how Replicate can relieve the retail ache factors is Lee Summers, the CEO. His understanding of the business has helped the corporate obtain new and daring feats as Replicate has remodeled and innovated digital signage beneath his management.

In our endeavor to search out “The ten Most Revolutionary Firms Revolutionizing Digital Signage,” we at Insights Success got here throughout Replicate Techniques Inc. We talked with Lee to grasp how Replicate has delivered confirmed will increase in promoted product gross sales and enhanced buyer experiences.

Under are the highlights of the interview.

Give us a short overview of your organization, its mission, and the important thing elements of its sturdy foothold within the Digital Signage business.

Our function at Replicate, the explanation we exist, is to boost the on a regular basis moments for our clients and their clients, friends and workers. We do that by bringing collectively the perfect individuals, design and expertise to ship superior digital signage. For greater than 20 years, Replicate has helped a number of the most profitable manufacturers in North America leverage digital signage to attain significant enterprise aims in industries similar to retail, leisure, healthcare, banking and digital out-of-home promoting, in addition to in a wide range of company communications environments.

Describe your top-notch choices that deal with the necessity of your clients.

Whereas Replicate offers a complete suite of digital signage software program, {hardware}, deployment, improvement and inventive companies, the centerpiece of our providing is the ReflectView™ digital signage platform. ReflectView is the main resolution to supply true scalability for place-based digital media and interactive purposes. It’s the trusted platform utilized by main corporations to energy over 400,000 energetic digital shows. ReflectView could be deployed on-premise or within the cloud through a software-as-a-service (SaaS) providing. ReflectView permits companies to manage the particular content material, messaging, and interactivity utilized in every location at any given time, utilizing enterprise guidelines and versatile customization. ReflectView-powered digital media networks are managed from a centralized, scalable system that requires minimal oversight and integrates seamlessly with current operations. It effectively distributes digital content material to a number of digital endpoints, permitting corporations to focus on all kinds of enterprise purposes, places and audiences extra successfully with one standardized platform.

One other key part of our software program suite is AdLogic™. Place-based digital media networks, owned and third-party, are generally used to generate income by way of promoting gross sales and the presentation of paid manufacturers or promotional messaging by companions or sponsors. Replicate’s patented AdLogic platform is an algorithmic engine disrupting the best way that promoting operates on digital signage networks by changing handbook processes with automation for larger effectivity and suppleness. The facility of the platform lies in automation and accuracy. AdLogic permits shoppers to set marketing campaign aims primarily based on the frequency of performs and viewers impression targets. Simply import the media, outline marketing campaign aims, and Replicate AdLogic handles the remaining. Marketing campaign standing and progress towards objectives are tracked in real-time. Replicate AdLogic reveals how every marketing campaign and advert unit is doing. It’s a whole game-changer for digital media deployment.

Our newest software program providing is Replicate Xperience. Managing a digital signage community could be a complicated and time-consuming exercise, however the necessity to present entry to schedule content material particular to a given location is changing into an more and more vital advertising goal. Sadly, many enterprise options are constructed for centralized command and management that make native scheduling tough, whereas options that permit entry for a lot of customers lack the controls and suppleness wanted to fulfill the wants and scale of enterprise clients. That’s why we created Replicate Xperience – a reimagined strategy to entry our ReflectView digital signage platform. ReflectView has turn out to be the usual for scalability, flexibility and efficiency in enterprise digital signage. With Xperience, customers have the flexibility to entry essentially the most regularly used ReflectView content material administration and scheduling options from any net browser, wherever. Function-specific entry ensures customers have the flexibility to handle solely the content material and digital screens assigned to them, permitting most flexibility whereas defending company requirements and safety.

What makes your organization a most popular selection amongst your clientele over different opponents?

Past our best-in-class software program, shoppers select Replicate for a number of causes. Usually occasions digital signage initiatives are handled like tasks the place getting it deployed is the measure of success. Whereas deployment can actually be difficult and Replicate manages that for a lot of of our shoppers, from the outset, our strategy is completely different. The Replicate crew brings a mixture of experience and enterprise focus that helps shoppers develop an objective-driven digital signage program, not only a deployment schedule. We’re in a position to assist with all the things from technique to content material design to scheduling and program administration primarily based on the distinctive aims of every shopper. We’re additionally specialists at creating customized purposes as content material, a service almost all Replicate clients leverage that helps shoppers ship extra compelling, partaking digital experiences to their audiences.

From a enterprise management perspective, what’s your opinion on the impression of the present pandemic on the Digital Signage sector and the associated market?

Within the close to time period, the pandemic has slowed the deployment of digital screens, each due to short-term and everlasting enterprise closures and extra not too long ago as a consequence of provide chain delays slowing dedicated tasks. Nevertheless, we don’t view this as a everlasting drag on the digital signage area. In reality, a number of the dynamics of customer habits relative to in-store vs. on-line shopping for have been accelerated. It will probably end in elevated demand for compelling digital signage experiences as customers look for a similar digital options in-stores they’ve grown accustomed to when procuring on-line.

Describe the values that drive your group.

At Replicate, we dwell by six core values:

  1. Be a Artistic Downside Solver
  2. Be Accountable
  3. Be Useful First
  4. Be Sensible
  5. Be Respectful
  6. At all times Do the Proper Factor

These core values are built-in into all the things we do – from our hiring processes to communications with clients and their constituents. In consequence, these values characterize not solely traits we consider are vital however attributes everybody at our firm lives by constantly.

What are your future aspirations? The place do you see your organization within the subsequent 5 years?

It’s tough to ascertain the longer term with out taking inventory of the previous. Twenty years into this journey, we’re most grateful for the relationships we’ve constructed with our shoppers, teammates and group. That’s in all probability why our best aspiration for the longer term is to do precisely this, however on a a lot bigger scale. As digital signage continues to realize traction, we aspire to assist prepared the ground and energy a couple of million digital experiences.

Buyer Testimonials:


The Polaris Retail Expertise is all about making an attempt to drive an interplay with our autos and actually assist to inform the Polaris story.

Replicate tries to grasp the place you’re at at present after which perceive the place you’re going tomorrow to construct an answer that’s going to be evergreen and ensuring that they will develop with you as a corporation.

Amy Goolsbee, Retail Design & Merchandising Supervisor, Polaris


Replicate has been instrumental in serving to us to get to the subsequent degree, the place we should be, and so they’ve been a responsive companion in listening to our wants, our needs, our necessities, after which creating a system that’s going to see us into the subsequent 5 to 10 years.

Dan Owens, Chief Expertise Officer, PatientPoint

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