Digital Fee Transaction Traits Insights: How India spent cash on journey, OTT, gaming, and so on. throughout festive season


A Digital Fee Transaction Traits Insights Report has provide you with eye-opening information on how journey and OTT expenditure witnessed surge throughout festive season. In line with PayU’s Insights Report – Festive version, evaluating digital fee transaction tendencies on the PayU platform between the festive seasons of 2021 and 2022. As per the Digital Fee Transaction Traits Insights, 2022 noticed a 64% improve in expenditure & 31% improve within the variety of transactions vis-à-vis festive sale interval in 2021. 

Furthermore, the report additionally mapped the general pandemic affect on Indians’ adoption of digital funds for the festive interval. There was a 245% improve in expenditure & 130% improve within the variety of transactions between the ‘regular’ interval of 2019 & post-pandemic interval of 2022.

PayU Insights Report: PayU Insights Report: Journey expenditure grows 165%; OTT expenditure grows 80% throughout festive season: PayU Insights Report

-Near 7mn transactions processed in at some point as main manufacturers announce gross sales on identical day

-Credit score Reimbursement through UPI mode sees 251% development in expenditure and 172% development in transactions

Key insights for 2022 vis-a-vis 2021


India’s sturdy credit score choice


-Bank cards have been probably the most most well-liked mode of fee this season. Curiously, bank card customers spent about 5 occasions greater than debit card customers in 2022 (whole expenditure), despite the truth that there may be 1 bank card for each 12 debit playing cards. 

-On a mean, a bank card person spent Rs. 6000 versus a debit card person who spent Rs. 2500, in 2022. Yr on yr, bank card transactions and expenditures grew 42% and 84%, respectively. 

-One purpose might be banks providing cashback, reward factors, reductions, offers & add-on companies on cobranded playing cards & standalone playing cards.

The urge for food for credit score can be mirrored in the truth that credit score compensation (i.e. private loans for customers & companies) noticed a 107% improve in expenditure & 105% improve in transactions during the last festive season. One of many highest classes for UPI spending was Credit score Reimbursement, exhibiting that Indians are more and more repaying private loans utilizing UPI. Not surprisingly, debit card transactions declined by 34 %.

PayU's Insights Report – Festive edition

Revenge tourism is the fashion


-Whether or not motivated by revenge tourism or the prolonged Diwali weekend Indians’ expenditure within the journey and hospitality sector confirmed a 165% improve this festive season.

– Not solely are Indians touring extensively, however they’re utilizing all modes of journey. 

– Cabs confirmed a 121% improve in expenditure, whereas prepare bookings witnessed a 50% improve in expenditure & 33% improve in common ticket dimension. Airways noticed a 95% improve in common ticket dimension. 

-Vacation packages noticed a 70% improve in expenditure & 341% improve in common ticket dimension.

UPI driving digital funds adoption for every day use-cases

-There was a 133% rise within the variety of transactions and a 124% development in expenditure in comparison with 2021, most likely echoing financial restoration, elevated UPI adoption by small companies & customers. 

-Curiously, the typical ticket dimension for UPI transactions has gone down marginally (-4%). Shoppers used UPI for small ticket objects similar to groceries, inside metropolis journey & leisure, which might be the rationale ticket dimension declined. 

-The highest 5 cities contributing to the best variety of transactions by means of UPI are Mumbai, Bangalore, Hyderabad, Chennai and Delhi NCR.

Digitization and financial growth led to the expansion of economic companies

-Within the Banking and Insurance coverage sector, transactions & expenditures elevated by 100% and 143% respectively. 

-This normal sentiment is mirrored throughout BFSI classes; whole expenditure made within the insurance coverage area grew by 41% maybe pushed by financial growth, regulatory strikes and growing insurance coverage penetration. 

-Investments noticed a 66% development in expenditure & 50% development in common ticket dimension – one doable purpose might be the elevated adoption of do-it-yourself wealth administration platforms – particularly amongst millennials & post-pandemic behavioral modifications.

OTT & gaming main digital leisure adoption

-The leisure business witnessed a rise in each expenditure and transactions of 52% and 54%.

– OTT expenditure has grown by 80% & transactions by 175%; gaming expenditure shot up by 20%. 

-Nevertheless, bills associated to watching motion pictures bodily and attending on-ground occasions witnessed a decline in expenditure and transactions of 11% and 43% respectively – maybe habits set throughout the pandemic (OTT choice & avoiding public areas) proceed post-pandemic.




-Training as a class noticed a 20% development in expenditure & 24% development in common ticket dimension. 

-There’s a 14% development in university-related expenditure however a 40% dip in expenditure on upskilling. Extra Indians are paying for schooling utilizing UPI. 

-UPI transactions for schooling elevated 29% whereas expenditure by means of UPI on schooling elevated 47%. 


Area-wise expenditure


-Patna, Indore, Ernakulam, Nagpur & Ludhiana are new entrants to the listing of the highest 20 cities by expenditure, in 2022. 

– Maharashtra, Karnataka & Tamil Nadu proceed to be high festive spenders.

Commenting on the PayU Insights Report – Festive Version, Paulami Das, Director, PayU Funds stated “PayU is a pioneer in driving worth addition for retailers and banks by means of information insights, providing focused options which permit them to deepen buyer engagement & create actionable enterprise methods. Based mostly on these insights, we’re capable of decide financial & business particular tendencies and whether or not these replicate broader market actions. We see that behaviors shaped throughout the pandemic persist into the brand new regular with the choice for journey, digital leisure & UPI persevering with to extend considerably this festive season.”

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