Bahrain Tourism & Exhibitions Authority (BTEA) has launched a brand new five-year tourism technique in an try and develop its place as a regional tourism alternative.
It follows a comparable transfer from Qatar earlier this month, whereas Saudi Arabia is launched into an identical course of via its Imaginative and prescient 2030 initiative.
All three plans come as states within the Center East put together for a future with out income from pure assets.
Nasser Qaedi, BTEA chief govt, mentioned: “We’re scaling up our engagement with the UK market to encourage extra travellers to re-discover a dynamic and thrilling Bahrain.
“Our new tourism technique features a wealth of developments designed to entice the enterprise and leisure traveller starting from waterfronts, sea leisure actions, sports activities, recreation and medical tourism to heritage, media, and MICE enterprise journey.
“Utilizing this multi-pillared method, we wish to spotlight Bahrain on the worldwide tourism map as a singular and modern vacation spot bringing collectively world class developments and experiences.”
Bahrain is making ready for the opening of two new five-star inns – with Vida Seaside Resort Marassi Al Bahrain set to open in quarter 4 this 12 months, and Deal with Marassi Al Bahrain to open early subsequent 12 months.
The resorts can be an integral half of a bigger growth often known as Marassi Al Bahrain growth, a whole city and complicated actual property vacation spot situated in Marassi, remodeling the Bahraini shoreline.
Bahrain Bay Seaside, Galali Seaside & Waterfront and Al Ghous Waterfront are all set to comply with.
These developments will remodel Bahrain’s shoreline right into a waterfront vacation spot and vacationer attraction.
Furthermore, Bahrain’s new Worldwide Exhibition & Conference Centre is about to open within the second half of 2022, boasting the biggest venue of its variety within the Center East.
In partnership with Southall Journey, Expedia, Gulf Air and Opodo, BTEA can even launch a Uncover the Treasures of Bahrain marketing campaign within the UK.
It should run till the top of the 12 months.
Designed to teach each the commerce and customers via social and digital exercise, it showcases the depth and breadth of experiences obtainable within the nation.
The marketing campaign consists of bespoke content material and movies, with vacation packages obtainable on the marketing campaign microsite and lightbox to drive bookings, improve visitation and in the end increase consciousness of Bahrain as a year-round leisure vacation spot.
The marketing campaign microsite additionally encompasses a tab for attending to Bahrain with Gulf Air, the flagship service of Bahrain, highlighting the newest Covid-19 protocols, new routes and details about the Bahrain double-daily flight.
Lastly, Bahrain will open the 2022 FIA Components 1 World Championship on the BIC from March 18-20.
The Gulf Air Bahrain Grand Prix will kickstart the primary of 23 rounds within the new racing season.
The 2022 race would be the fourth time ever that the Components 1 season will begin in Bahrain, and the ninth time it will likely be held at night time beneath state-of-the-art floodlights.
