Red/White Bison Cooler (GEN2) with Cartel Logo – 2 Sizes



The Gen 2 Bison Cooler is back and better than ever. We’ve included a host of new and improved features on our GEN2 cooler line including a double-wall silicone gasket, larger drain plugs, ergonomic grab handles, larger lid locks and an incredible fit and finish. That’s right, this American-made ice chest now features a drain plug!  Backed by Bison’s 5-Year Warranty.

The 25 quart Bison Cooler is the best beer cooler. Ideal for shorter trips, this small cooler keeps your food fresh and your drinks ice cold for a weekend at the lake, tailgating at the big game, or at the hunting lease. For work or play, this 25 qt ice chest is sure to fit your needs.

The 50 quart Bison Cooler is ideal as a fishing or marine cooler, this American-made 50 qt ice chest can also be used as a small game hunting cooler or a weekend camping cooler. It takes limited space on a boat making it a great boating cooler.

  • Made in USA
  • 2″ thick lid and insulated walls for maximum ice retention
  • Two heavy duty rubber latches with cantilever hinge system
  • Over sized drain plug for faster draining
  • Silicone, shark-fin gasket for an even better seal
  • Locking lid with space for custom graphic
  • Full-length durable self-stopping hinges
  • Grab rails provide easy carrying
  • Tie down slots to secure cooler
  • Anti-skid rubber feet
  • Capacity is true to size


Common Uses

  • Perfect all purpose cooler for sporting events, camping, fishing or tailgating
  • Can be carried by 1 person
  • Family drink cooler
  • Small casting platform or bench
  • Overnight camping cooler
  • Fits great on off-road vehicles


Capacity and Dimensions 25 QT

  • 21 12 oz Cans at a 2:1 ice-to-drink ratio or 32 lbs. of ice
  • 20.5″ x 17.5″ x 15″
  • 20 lbs.
  • Nearly identical in size to the leading competitors “Model 35” which retails for $70 more


Capacity and Dimensions 50 QT

  • 42 12 oz Cans at a 2:1 ice-to-drink ratio or 65 lbs. of ice
  • 30.5″ x 17.5″ x 16.5″
  • 34 lbs.
  • Nearly identical in size to the leading competitors “Model 65” which retails for $70 more
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Additional Info

Additional information

Cooler Size

25qt, 50qt