Survival + Tactical Gear
Battlbox has become the premier survival/tactical subscription box on the planet and for good reason.
Their gear is largely name brand, high-quality items that most in-the-know tactical gearheads and outdoorsmen would recognize. It’s obvious that Battlbox is on the quest to earn your loyalty based on the brands and types of gear they’ve selected. This is a tough line to toe because choosing cheaper equipment keeps your profits high, but likely works against customer loyalty.
The customer base they’re focusing on easily knows what gear is good and what’s bad. Less expensive items are a requirement to keep the business profitable, but cheaply made items lessen the brand.
(excerpted from AskMen.com)